Requirements

Our brief was to provide a multi-brand interactive and experiential presence within the city fanzone.

The activation consisted of two outdoor structures designed to raise awareness of both Pepsi and Lays. Each was a fully-operational distribution zone for the brand’s products. We were tasked with technical design, delivery, installation and site management.

The six-day event attracted a massive audience with its lively atmosphere and blend of music and culture.

Project Highlights

There were multiple stakeholders working on the installation. TPE brought together the different teams involved and managed the production throughout planning, installation and delivery.

Without drawing breath, we redesigned the installation to bring the original creative vision to fruition and set about realising the design aspirations within the agreed budget and timeframe.

In partnership with Freeman XP and with just two months from appointment to delivery, we embraced the sleep deprivation and successfully exceeded client expectations.

Back to our work

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Pepsi – UEFA Fan Zone

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